![]() ![]() (Think links don’t matter anymore? Our ranking factors research study found that the number of referring domains was correlated to higher rankings more than any other factor). The more “votes” a page gets (in the form of backlinks), the higher it tends to rank. Step #3: Check Out Referring DomainsĪt its very core, Google is a vote collection engine. If you see a lot of these, consider giving that particular keyword the green light. ![]() Those pages are ripe for getting knocked off by your new, awesomely-optimized page. The important thing is to keep an eye out for low-PA pages. That’s the case for most medium or high volume keywords. ![]() It’s OK for a SERP to have a few high-PA results on the first page. ![]()
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